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BrandingWeb DesignSocial Media
Najec FMCG
Social-first brand system for a fast-growing FMCG distributor
Scope
- Brand Guidelines
- Web Design
- Social Media Templates
- Content Strategy
Tools
- Figma
- WordPress
- Canva Pro
Results
- Social media engagement up 220%
- New retail partner onboarding time reduced by 40%
- Brand recognised at 2 industry trade shows
Gallery
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The Problem
Najec FMCG had strong distribution relationships but no consistent brand voice - their social media was scattered and their website didn't communicate the breadth of their product range.
What We Found
- Strong distribution relationships weren't matched by a consistent brand voice anywhere online
- Scattered social media made the brand look smaller and less reliable than its real distribution footprint
- The website understated the actual breadth of the product catalogue, undercutting retail partner confidence
What We Built
Product catalogue website
Full brand guidelines document
50+ social media templates
Content strategy framework
Distributor partner portal design
Our Approach
Built the brand around their core value - reliability at scale. Every touchpoint was designed to reinforce trust with both retail partners and end consumers.
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Next Step
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