Global Value Pedestal
Brand identity system for an HR consultancy building Africa's executive talent pipeline
Scope
- Brand Strategy
- Logo Design
- Brand Identity
- Social Media Templates
Tools
- Figma
- Adobe Illustrator
- Canva Pro
Results
- Full brand identity delivered and adopted in 2 weeks
- Immediately rolled out across all client-facing materials
- Reported increase in perception of premium positioning by new prospects
In a professional services market where trust is everything, GVP's generic visual identity was undermining their credibility before a single conversation was had. Prospects couldn't distinguish them from dozens of similar firms, and their social media presence was inconsistent and forgettable.
- A generic visual identity made GVP indistinguishable from dozens of similar consultancies
- Leadership's stated differentiators didn't match what clients actually came back for - only the positioning workshop surfaced the real ones
- Social media presence was inconsistent enough to be actively forgettable, not just underperforming
Full logo suite - primary, secondary, and icon mark variants
Color system, typography scale, and usage guidelines
Brand voice and tone framework tailored to corporate B2B
30+ branded social media templates for LinkedIn and Instagram
Business stationery and pitch deck templates
Brand guidelines document for internal and agency use
Ran a brand positioning workshop with leadership to extract GVP's real differentiators - not what they thought they were, but what their clients consistently came back for. Built the identity around precision and elevation: every touchpoint had to feel as calibrated as the talent they placed.
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