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Web DesignCROSEO
RDJ Estates
A conversion-focused website for a premium real estate firm
Scope
- UX Audit
- Web Design
- Conversion Optimization
- SEO
Tools
- Figma
- WordPress
- Elementor
Results
- Enquiry form completions up 58%
- Average session duration increased 2.1×
- 3 high-value property sales attributed to the new site within 45 days
Gallery
The Problem
RDJ Estates was generating traffic but losing potential buyers at every step - unclear CTAs, a dated design, and no trust signals to justify premium pricing.
What We Found
- A full UX audit identified 11 distinct friction points across the enquiry flow
- CTAs were inconsistent and buried, leaving visitors without a clear next step
- Nothing on the site justified premium pricing - no trust signals, no social proof, no differentiation from lower-tier listings
What We Built
Property listing pages with detailed specs
Multi-step enquiry flow
Trust badges and testimonial integration
WhatsApp CTA integration
Fast-loading image galleries
Our Approach
Ran a full UX audit identifying 11 friction points in the existing flow. Redesigned from the ground up with CRO principles guiding every section decision.
Next Step
Want something like this? Let's talk.
Tell us about your brand and what you're trying to do. We'll take it from there.